About Walter

Walter Hottinga (1972), an economics graduate, father of 3, and seasoned leadership expert, empowers professionals to lead with authenticity and measurable impact. With 20+ years in organizational change and over 1,600 retreat days, he blends practical wisdom with 15+ years of certified coaching, helping leaders unlock transformative growth in business and life.

Trusted Coach

15+ years of coach experience

Certified coach

Highly rated by clients

Successful Change Leader

20 years of change experience

80% success rate in (over)achieving business cases

Frequently requested for follow-up engagements

Valued Trainer & Expert

1,600+ days in retreats and training

11 years in digital transformation

Involved in 200+ organizational changes

Successful Yet Unfulfilled

I stepped off the corporate ladder at 33 to explore a life beyond conventional achievements. For three years, I traveled extensively, engaging in therapy and retreat work that transformed my perspective. These experiences taught me how much freedom we gain when we recognize and embrace our internal programming, expanding our choices and opening new paths.

My journey in understanding human potential began early, shaped by personal challenges like partial hearing loss and back surgery, and later by therapy to manage depression. Through blending Western and Eastern approaches, I found the balance and authenticity I had been seeking—a perspective that integrates resilience with inner growth.

For over two decades, I’ve combined strategic change work with self-development, guiding leaders and organizations toward authentic leadership by bridging external success with personal alignment. This approach empowers leaders to connect, inspire, and thrive with genuine impact.

Authentic Leadership

“True leadership begins within. My work is grounded in the belief that authentic leadership comes from aligning with one’s core values and unique strengths. With over 20 years in organizational change and countless hours in silent retreats and deep self-exploration, I’ve seen firsthand how inner clarity transforms how we lead and connect.

By blending strategic insight with profound self-awareness, I empower leaders to navigate transitions, overcome challenges, and inspire with integrity. Together, we go beyond surface goals to foster resilience, purpose, and impactful change—unlocking both personal and organizational potential.

Through tailored coaching, strategic workshops, and experiential learning, I’m here to support leaders ready to lead with clarity, authenticity, and heart.”

– Walter Hottinga

What Others Are Saying

Walter’s infectious energy brought clarity to our strategy, sparking motivation and ending the session on a high note—with a hug!

Thomas Alflen

Founder

Walter combines exceptional leadership and management, seizing opportunities and coaching with insightful questions—all while keeping work enjoyable.

Remco Schmieman

Agile Transformation Coach

Walter is an outstanding coach and strategist, translating complex problems into achievable steps. His presence encourages growth, trust, and collaboration.

Mark Verver

Sales

Walter is a professional, results-driven leader with a talent for building trust, setting clear goals, and maintaining a great sense of humor. A pleasure to work with!

Ruben Dobbelstein

Agile and Digital Transformer

Walter is a patient, non-judgmental coach and attentive listener, helping me see new perspectives with ease. Grateful for his guidance!

Meeuw Kollen

Legal

Honest, focused, and driven, Walter brings energy to every moment. He’s a pro at managing business and sales with lasting customer satisfaction.

Jasper van Staveren

IT Contract Manager

Walter is relaxed yet driven, blending connection and direction seamlessly. Transparent and original in his approach to communication and collaboration.

Gabe Bierma

Business Continuity Management

Walter is highly driven and relentlessly solution-oriented!

Jimmy Ramcharan

Sales

Walter is an insightful sparring partner, blending IQ, EQ, and authenticity to unify business and tech with team well-being, purpose, and growth.

Machiel Emmering

Investor

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